On August 21st, Twentieth Century Fox will debut the trailer for director James Cameron’s motion picture epic Avatar and to promote the upcoming film select cinemas and IMAX® theatres across the globe will also be screening hand-picked scenes in 3-D, prepared by the renowned filmmaker.
Here in the U.K., the extended look at Avatar will unspool for two showings only on the evening of August 21, with the exception of BFI Southbank, IMAX who will have four separate showings. For free tickets, register at www.seefilmfirst.com and enter the code 302001. Screenings will be ticketed and allocated on a first come first served basis, from August 17.
Participating cinemas in the UK showing the footage include:
Cineworld Aberdeen
Cineworld Birmingham, Broad Street
Cineworld Brighton
Cineworld Cardiff
Cineworld Edinburgh
Cineworld Glasgow, Renfrew Street
Cineworld Sheffield
Odeon London IMAX Greenwich
Odeon London IMAX Wimbledon
Odeon Manchester Printworks
Odeon Southampton
Vue Bristol Cribbs
Vue London West End
BFI Southbank IMAX
In addition on the 21st, Fox will take the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft® will unveil the trailer for their videogame James Cameron’s Avatar: The Game, and Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.
Avatar takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, Avatar delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.
Avatar opens in cinemas everywhere December 18, 2009.
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