With the release of James Cameron's epic sci-fi blockbuster Avatar on DVD and Blu-ray just around the corner, studio 20th Century Fox are erecting a giant interactive replica of Pandora's ‘Tree Of Souls’ at Speakers’ Corner in Hyde Park, London this coming weekend. The tree will be recreated with 20 miles of fibre optic branches and includes motion sensors that enables it to pick up movement and change colour and intensity as people approach. Visitors will also be able to connect directly to the structure via their mobile phones and iPods to get their hands on exclusive content and upload photos that will be displayed on a screen embedded in the trunk.
Running in conjunction with the 40th anniversary of International Earth Day, the studio will also be planting a tree for each visitor who connects as part of a global initiative to plant a million new trees worldwide.
The Tree of Souls is on display from Saturday 24th - Monday 26th of April, and will be officially unveiled by Colonel Miles Quaritch himself, actor Stephen Lang.
Lang will also be attending an special UK Avatar launch and signing session at HMV in Oxford Street at 4pm on Sunday 25th April, with customers receiving exclusive Avatar goodies including the opportunity to have their picture taken in the world of Pandora via special green screen technology. Due to anticipated high demand for the event 400 wristbands will be issued for access to the signing queue, and will be available from the store on the day of the event from 10am on a first come first served basis.
Avatar is released on DVD and Blu-ray on Monday 26th April.
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