Despite the disappointment of losing out to The Hurt Locker at Sunday's British Academy Film Awards Avatar once again returns to the summit of the UK box office chart, banking another £2.8m to push its ten-week gross beyond £83m. Much of this record-breaking haul has come from 3D screenings, although the arrival of Tim Burton's Alice in Wonderland on March 5th is bound to dent the availability of screens. However, with Disney's ongoing row with Odeon over DVD release windows leading the cinema chain to refuse to show Burton's film, Avatar is likely to continue drawing an audience for the next few weeks at the very least and a £100m haul remains a possibility. In terms of new releases, Peter Jackson's latest The Lovely Bones could only manage third with £1.6m (which must be considered a disappointment), while Robert E. Howard adaptation Solomon Kane also failed to set the world alight and opens in seventh position with £611k.
Last week's number one film Valentine's Day and horror remake The Wolfman slip three spots to fourth and sixth respectively, with Clint Eastwood's Mandela biopic Invictus tumbling two to finish in ninth. It wasn't an entirely disappointing weekend though as the half-term holidays saw Disney's The Princess and the Frog climb two places to second, with Percy Jackson and the Lightning Thief and Astro Boy both managing to hold on to last week's positions. Also benefitting was Alvin and the Chipmunks: The Squeakquel, which climbs one place to finish eighth in its ninth week of release.
On a final note, the top five all manage to break the seven-figure barrier for the second week in a row while the entire top ten exceeds half a million for the first time in more than a year.
| Pos. | Film | Weekend Gross | Week | Total UK Gross |
|---|---|---|---|---|
| 1 | Avatar | £2,817,009 | 10 | £83,265,484 |
| 2 | The Princess and the Frog | £1,725,519 | 3 | £8,873,333 |
| 3 | The Lovely Bones | £1,637,579 | 1 | £1,637,579 |
| 4 | Valentine's Day | £1,583,142 | 2 | £7,777,154 |
| 5 | Percy Jackson and the Lightning Thief | £1,487,446 | 2 | £5,225,096 |
| 6 | The Wolfman | £774,890 | 2 | £4,171,878 |
| 7 | Solomon Kane | £611,886 | 1 | £611,886 |
| 8 | Alvin and the Chipmunks: The Squeakquel | £608,154 | 9 | £23,164,859 |
| 9 | Invictus | £570,801 | 3 | £3,655,362 |
| 10 | Astro Boy | £523,215 | 3 | £3,102,327 |
Incoming...
Opening this coming Friday is Brendan Fraser / Harrison Ford drama Extraordinary Measures (cert. PG) and John Travolta actioner From Paris With Love (cert. 15) along with Michael Moore documentary Capitalism: A Love Story (cert. 12A), survival horror The Crazies (cert. 15) and rom-com Leap Year (cert. PG) featuring Amy Adams and Matthew Goode.
Also receiving a limited re-release is Howard Hawks' classic comedy Gentlemen Prefer Blondes, starring screen legends Jane Russell and Marilyn Monroe.
U.K. Box Office Archive
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